Senior people, start to finish
The specialist who plans your account is the one who runs it. No juniors quietly inheriting your campaigns after the kick-off call.
Prime Digital is a senior-led performance marketing team based in Glasgow, working with established service businesses across the UK and US. We plan, build and run the whole system, and we tell you straight what is working.
Christian founded Prime Digital fourteen years ago, frustrated by what most service businesses were being offered. Big retainers, junior delivery, reports nobody could read, and campaigns that sounded like they belonged to any business.
The idea behind Prime was straightforward. The same quality of strategy that large companies take for granted should be available to the established service businesses that make up most of the economy. Trades, professional services, B2B, and selected ecommerce.
So Prime stayed deliberately small and senior. Over fourteen years the team has grown more than 250 businesses across the UK and US, managing over £5M in ad spend. The work has changed with the platforms. The principle has not: do the work properly, and be straight with people.
Six principles shape how we work. They are the reason clients describe us as different, and the reason they stay.
The specialist who plans your account is the one who runs it. No juniors quietly inheriting your campaigns after the kick-off call.
We research your market, competitors and customers, and build personas grounded in data before a penny of budget goes live.
Enquiries, customers and revenue are the numbers that matter. Not clicks, impressions or rankings that do not pay your wages.
Clear reporting tied to commercial outcomes, with live dashboards you can open any time. No acronyms left unexplained.
The ad, the page, the tracking and the testing, built and run together. Every part chosen to reinforce the others.
Rolling agreements, no minimum term. Clients stay because the numbers keep getting better, not because a contract traps them.
We would rather show the evidence than talk about it. Here is the short version of why owners are comfortable handing us their budget.
Verified by Google for proven performance, spend and certification across managed accounts.
A perfect verified rating across Google and Trustpilot from current and former clients.
Rolling monthly agreements with no minimum term. Clients renew because the work holds up.
Trusted by service businesses on both sides of the Atlantic, in more than a dozen industries.
We combine the right components for each client. Not a fixed package, but one connected system where every part reinforces the others.
Search, Performance Max and shopping built around real keyword research and persona-driven copy.
Explore Google AdsThe audience Google misses. Higher household income, lower CPC, neatly alongside your search campaigns.
Explore Microsoft AdsDemand generation that builds awareness before someone reaches Google. Audience-led creative, honest reporting.
Organic growth measured in revenue, not vanity rankings. The same persona insights, applied to content and technical fixes.
Funnel design, bottleneck diagnosis and commercial prioritisation across the whole acquisition journey.
Conversion-focused pages built to support paid campaigns, so a better page makes every click count.
"Christian and the team were fantastic, extremely knowledgeable, communicative, and truly invested in our success. Their expertise and dedication made a real impact."
"It's rare to come across a team that combines strategic thinking with such a strong grasp of the detail, and we're already seeing the benefits of their involvement."
"After seeing the dedication they put into their work and the incredible results they deliver, we now consider them a long-term partner."
Thirty minutes, no slides, no pitch. We'll review your current situation, look at your website and ads, and give you an honest assessment of what's possible.
Intro & strategy call
30 min · video or phone
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