Facebook & Instagram campaigns
Feed, Stories, Reels and Marketplace placements built and managed as one system across both platforms, weighted to where your customers actually spend their time.
Strategy-led paid social management for service and local businesses. We reach your best customers on Facebook and Instagram before they start searching, then optimise around the enquiries that turn into real work, not the cheap leads that never reply.
30 minutes, no pitch. You will leave with a straight view of whether paid social is right for you.
Search captures people already looking. Social reaches them earlier, while they are scrolling. That means the audience, the creative and the page after the click all have to work together, and we build every part to do that.
Interest, behaviour and lookalike audiences built around your best customers, plus retargeting for the people who already know you, so budget goes on the people most likely to buy.
Scroll-stopping image, video and carousel ads written to attract qualified prospects and filter out the rest, because on social the creative does most of the work.
We track which enquiries actually turn into work, so the audiences and creative that win you real customers get the budget, not the ones that just look good on a report.
Facebook makes it easy to generate cheap leads. Instant forms fill up, the cost per lead drops, the report looks great. But a lot of those enquiries never reply, never qualify, and never turn into work.
Our own lead analysis system ties your campaigns to real sales outcomes, so we can see which audiences and creative produce the best customers and put your budget behind them, not behind the cheapest possible form fill.
Optimised for volume
How most agencies do it
Optimised for quality
The Prime way
The full set of what we build and manage for you, included as standard, not sold as bolt-on extras.
Feed, Stories, Reels and Marketplace placements built and managed as one system across both platforms, weighted to where your customers actually spend their time.
Interest, behaviour and custom audiences built around your best customers, plus lookalikes and retargeting to reach more people like them.
Scroll-stopping image, video and carousel concepts with copy written to attract qualified prospects, structured for ongoing testing so the best ads win.
The Meta Pixel, Conversions API and GA4 set up correctly, so tracking survives privacy changes and every decision rests on reliable data.
Advice on instant forms versus landing pages, plus layout, calls to action and mobile usability, so more of the traffic you pay for turns into real enquiries.
Continuous testing of audiences, creative and budgets, with plain reporting on cost per lead, lead quality and revenue, not vanity metrics.
A structured framework, the same one that runs through everything we do. Most of the build happens in the first week; optimisation never stops.
The difference is not the platform. It is the creative, what gets measured, and what happens to a lead after the form is filled in.
Busy on the surface, thin underneath.
What we do differently, every account.
Designer Kitchen Direct launched paid social from a standing start. As part of a coordinated Google Ads and Meta programme across three showrooms, Facebook prospecting scaled fast while the cost of each lead fell by more than half.
Read the case study"We've got one designer who's going to do a quarter of a million turnover this month, which is insane. £100K is normally good, so this is like breaking all records."
We will review your campaigns, creative, audiences and tracking, then show you exactly where enquiries and spend are being lost. You keep the findings, whether or not we work together.
If paid social is not the right channel for you right now, we will say so on the first call and point you somewhere that is.
Google captures people who are already searching for what you offer. Facebook and Instagram reach people earlier, while they are scrolling, based on who they are and what they are interested in. It is demand generation rather than demand capture, so it is great for building interest and reaching customers before they look. The two work well together.
Most accounts start producing enquiries within the first few weeks once campaigns are live. Social takes a little longer than search to settle, because the algorithm and the creative both need data to find what works. The bigger gains come over the first few months as we test and optimise.
It helps a lot. On social the creative does most of the work, so real images and video of your work, your team or your results usually outperform anything generic. We guide the concepts, write the copy and tell you exactly what to capture. If you have very little, we will plan around that.
They can be, if you optimise for the cheapest possible form fill. That is exactly what our lead quality system is built to avoid. We tie enquiries to real sales outcomes and adjust targeting, creative and forms so the platform learns to find people who actually qualify, not just people who tap a button.
It depends on your offer. Instant forms are quick and cheap but can lower lead quality; a good landing page asks more of the visitor and tends to qualify them better. We test both for your business and recommend the approach that produces the best customers, not just the most leads.
We will tell you. During discovery, if we do not think paid social is the right channel for you right now, we will say so and explain why. We would rather turn away work than take money for something we do not believe will deliver.
We will review your current situation, look at your website, creative and any existing ads, and give you an honest assessment of what is possible. No obligation, no pressure, no sales pitch.