Search & Performance Max
The two campaign types that drive most lead-gen results, structured around the searches that signal real buying intent.
Strategy-led Google Ads management for service and local businesses. We build a complete lead generation system around your campaigns, then optimise it around the enquiries that actually turn into customers.
30 minutes, no pitch. You will leave with a straight view of whether paid search is right for you.
Most agencies stop at the click. We look at the whole journey, from the search that starts it to the sale that ends it, and build every part to work together.
Search and Performance Max campaigns built around high-intent, commercial searches, so your budget goes on people who are actively looking to buy.
Landing page and website advice that converts more of those clicks, instead of paying for traffic that lands and leaves.
Our lead analysis system ties enquiries to real sales outcomes, so budget flows to the campaigns that produce paying customers.
It is easy to make the numbers look good. More leads, a lower cost per lead, a tidy report. But if those enquiries do not turn into work, the campaign is not working.
Our own lead analysis system ties your campaigns to real sales outcomes, so we can see which ones produce the best customers and put your budget behind them.
Optimised for volume
How most agencies do it
Optimised for quality
The Prime way
The full set of what we build and manage for you, included as standard, not sold as bolt-on extras.
The two campaign types that drive most lead-gen results, structured around the searches that signal real buying intent.
Google Ads tracking, GTM, GA4 and advanced conversion tracking set up correctly, so every decision rests on reliable data.
High-intent, commercial and local search terms, mapped against what competitors are doing and where the gaps are.
Headlines, descriptions, extensions and campaign structure written to attract qualified prospects and filter out poor-fit clicks.
Recommendations on layout, calls to action, trust signals, forms and mobile usability, so a better page makes every click count.
Continuous tuning of keywords, bids, budgets and structure, with plain reporting on cost per lead, lead quality and revenue.
A structured framework, the same one that runs through everything we do. Most of the build happens in the first week; optimisation never stops.
The difference is not the platform. It is what gets measured, and what happens after someone clicks.
Busy on the surface, thin underneath.
What we do differently, every account.
We will review your campaigns, conversion tracking and landing pages, then show you exactly where enquiries and spend are being lost. You keep the findings, whether or not we work together.
Double Knot Pictures, a US wedding photography network. We cut cost per lead by 62% and more than quadrupled monthly enquiries.
VIP Airport Assistance, a premium meet-and-greet service. We took paid search from a standing start to steady weekly revenue and expanded it across 34 countries.
If paid search is not the right channel for you right now, we will say so on the first call and point you somewhere that is.
Most accounts start producing enquiries within the first few weeks, once tracking and campaigns are live. The bigger gains come over the first few months as we gather data and optimise around the enquiries that turn into customers.
Mainly access to your ad accounts and analytics, and a little of your time up front so we understand your business, services and ideal customers. Once we have that, we handle the build.
Most of the work is ours. We need you for the initial discovery, to sign off the strategy before anything goes live, and for a regular check-in after that. You stay informed without it taking over your week.
Search campaigns put your ads in front of people actively searching for what you offer, which makes them the backbone of most lead-gen accounts. Performance Max extends reach across Google's other surfaces and uses its automation to find more of the right people. We use them together, weighted to suit your business.
Both. The ad and the page have to work together, so landing page and website conversion advice is part of the service. We will tell you exactly what to change to turn more of your clicks into enquiries, and why.
We will tell you. During discovery, if we do not think paid search is the right channel for you right now, we will say so and explain why. We would rather turn away work than take money for something we do not believe will deliver.
We will review your current situation, look at your website and any existing ads, and give you an honest assessment of what is possible. No obligation, no pressure, no sales pitch.