Lower cost per click
Fewer advertisers competing for the same searches means your budget stretches further, often at a noticeably lower cost per click than Google.
Microsoft Advertising puts you in front of an older, higher-income, business-heavy audience most of your competitors ignore, usually at a lower cost per click. We run it alongside your other search campaigns as one connected lead generation system.
30 minutes, no pitch. You will leave with a straight view of whether Microsoft Ads is right for you.
Most service businesses pour everything into Google and never look at Microsoft. That leaves a valuable, lower-cost audience wide open.
Fewer advertisers competing for the same searches means your budget stretches further, often at a noticeably lower cost per click than Google.
Most of your rivals are not on Microsoft. You compete against far fewer advertisers for the same high-intent, commercial searches.
Microsoft skews older, higher-income and business-heavy. It is the default across Windows, Edge and Office, so it reaches decision-makers at work.
Microsoft Advertising is the default across Windows, Edge and Office, so it reaches a lot of people at work, on corporate machines, who never see your Google ads. They tend to be older, higher-income, and more likely to be business owners or employees making real buying decisions.
Run alongside your Google campaigns, it captures demand you are otherwise missing, usually at a lower cost. We build and manage both so they work as one system.
Google Search on its own
Where most businesses stop
Adding Microsoft Ads
The fuller picture
The full set of what we build and manage for you, included as standard, not sold as bolt-on extras.
Search campaigns built around the same high-intent, commercial keywords that drive your best enquiries.
We import your Google campaigns as a starting point, then rebuild and tune them for how people actually search on Microsoft.
Microsoft is the only search platform with LinkedIn targeting, so we can layer on company, industry and job-function signals.
The Microsoft UET tag, GA4 and conversion tracking set up correctly, so every decision rests on reliable data.
Headlines, descriptions, extensions and structure written to attract qualified prospects and filter out poor-fit clicks.
Conversion-focused landing page advice, plus plain reporting on cost per lead, lead quality and revenue across both channels.
A structured framework, the same one that runs through everything we do. Most of the build happens in the first week; optimisation never stops.
Microsoft will not replace Google. Run together, they reach more of the right people for less.
What most businesses settle for.
How we run it.
We will review your current Google setup and show you exactly where Microsoft Ads could win you cheaper leads from an audience you are not reaching. You keep the findings, whether or not we work together.
If your audience is not on Microsoft in any meaningful way, we will say so on the first call and keep your budget where it works.
For most service businesses, yes. It reaches people Google does not, usually at a lower cost per click, so it adds cheaper leads rather than taking from Google. We will tell you on the first call if it is not worth it for you.
It varies by industry, but cost per click is often noticeably lower because far fewer advertisers compete. We will not promise a number up front, but bringing down your blended cost per lead is usually the point.
No. We import your existing Google campaigns as a starting point, then rebuild and tune them for how people search on Microsoft. It is a fast way to get live without losing what already works.
Microsoft is the only search platform that lets you target by LinkedIn company, industry and job function. For business-to-business and high-value services, it is a powerful way to put your ads in front of actual decision-makers.
Not unless that is the right move. Usually it is additional, lower-cost reach. We balance spend across both channels based on what produces the best return, and we are clear about why.
We will tell you. If your audience is not on Microsoft in any meaningful way, we will say so and focus your budget where it works. We would rather be straight with you than sell you a channel you do not need.
We will review your current setup, look at where Microsoft could win you cheaper leads, and give you an honest assessment of what is possible. No obligation, no pressure, no sales pitch.