A brand-new VIP airport assistance company needed Google Ads to bring in profitable bookings from day one, with no account history and no data to learn from. We built that in three months.
Welcome Wings is a newly launched VIP airport assistance company offering premium airport journeys: personalised meet-and-greet, lounge access and private transfers. It came to us with no Google Ads history, no performance data and no clear sense of which airports or services would convert best. The brief was to bring in bookings profitably from the very first week.
That set a high bar. With no data to lean on and only a small budget to protect, the account had to find what worked quickly, then put money behind it before momentum, or the budget, ran out.
There was nothing to learn from. No information on which airports, regions or services were most likely to drive bookings, not on Google Ads and not in the wider business.
Searches for airlines, lounges, airport names and services the client did not offer run into the millions each month. Without strong filtering, the small budget would drain instantly.
Once the free ad credit was spent, every dollar had to come back as profit. There was no runway to spend now and recoup it later.
We ran extensive keyword research to map every way customers search for VIP airport services, then built negative keyword lists with thousands of exclusions. That filtering removed high-volume searches from people who were not looking to book, protecting the small testing budget from the noise around airports, airlines and lounges.
We launched a broad, structured campaign mix to find early winners: an airport-focused campaign, a competitor campaign and a general services campaign. We began in North America, where demand for these services is highest, and used a Maximise Clicks strategy to drive traffic and surface irrelevant search patterns as fast as possible.
As the first data came in, we switched to Maximise Conversions and cut quickly. Underperforming keywords, campaigns and airports were removed, and thematic negative keywords expanded to prevent future waste. One theme stood out clearly: airport-specific searches for VIP, concierge and meet-and-greet services delivered the best return. Everything else was cut.
With the winning structure identified, we expanded into new airports and geographies using the same proven blueprint, and moved to a Maximise Conversion Value strategy to prioritise higher-value bookings. Each new location had to prove profitable before we scaled it, so growth stayed controlled, predictable and kept paying its way.
We tailored ad copy, sitelinks and assets to the services available at each airport, replacing low performers with stronger variations and keeping the testing constant. The result was ten consecutive weeks of improving click-through rate, strengthening both efficiency and relevance.
In the week commencing 10 November, three months after launch, the account reached $6.2K in weekly revenue, up from a standing start of zero. Return on ad spend held at 320%, well above breakeven and delivering steady, durable growth.
It is built for scale. New airports and new regions are added every few weeks, with the core account structure staying the same and continuing to perform. The growth has been controlled and consistent rather than a one-off spike, which is the clearest sign the structure will keep expanding at pace while staying profitable.
| Metric | At launch | Month three |
|---|---|---|
| Weekly revenue | $0 | $6,200 |
| Return on ad spend | — | 320% |
| Airports served | 0 | 34 |
| Profitability | None | Per location |
Ten consecutive weeks of improving click-through rate, as ad copy and assets were tailored to each airport and weak variations were replaced.
We run your advertising as one managed system, measured against the revenue it brings in and reported on plainly, not against clicks and impressions that flatter a report but do not pay. If you want an acquisition engine that earns its keep from the first weeks and scales only once it is working, let's talk.
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