Google Ads
Search, Performance Max and shopping campaigns built around real keyword research and persona-driven copy. No recycled templates.
Explore Google AdsStrategy-led paid advertising for ambitious service businesses. We plan it, build it and run it as one senior team, and tell you straight what's working.
30 minutes, no pitch. You'll leave with a straight view either way.
"He's responsive, transparent, and actually does what he says he's going to do. If you're looking for someone who knows the game and doesn't waste your budget, give Christian a call."
Adam BrandenburgYour business runs on reputation. Referrals built it, and they still keep it going. But referrals come in waves. Some months you're turning work away. Others, you're wondering where the next job is coming from.
You've probably tried paid advertising before. Maybe you ran Google Ads yourself. Maybe you hired an agency. Either way, the experience was frustrating. Reports full of jargon. Junior staff you'd never met. Ads that didn't sound anything like your business.
You're not looking for another agency that talks a good game. You're looking for someone who understands businesses like yours, who'll be straight with you, and who actually does the work they charge for.
Here's how we fix thatWe combine the right components for each client. Not a fixed package, but one connected system where every part is chosen to reinforce the others.
Search, Performance Max and shopping campaigns built around real keyword research and persona-driven copy. No recycled templates.
Explore Google AdsThe audience Google misses. Older demographic, higher household income, lower CPC. Plays neatly alongside your search campaigns.
Explore Microsoft AdsDemand generation that creates awareness before someone reaches Google. Audience-led creative, lead-form campaigns, honest reporting.
Explore Meta AdsOrganic growth measured in revenue, not ranking positions you'll never look at. Same persona insights as your paid media, applied to content and technical fixes.
Conversion-focused pages built into every campaign as standard. The ad and the page are designed together by the same team so the click has somewhere to convert.
Conversion tracking set up properly from day one. Live dashboards, plain-language monthly reports, and direct access to your account manager.
Short reads. Each one shows the thinking, the system we built, and the specific numbers it produced.
View all case studies
ECOM A D2C footwear brand scaled profitably across 30 countries in four months.
Rebuilding a US fundraiser's lead engine from the ground up.
PPC Turning a profit in one of Google Ads' most competitive industries.
We work best with established businesses turning over £200k to £1m+, with ambition far beyond that.
Most agencies just manage your ads. We build the whole system: the ad, the page, the tracking and the testing, all run by one senior team.
The experience most owners describe before they call us.
What we do differently, every account.
No lock-in contracts and no minimum term. Clients stay on rolling agreements and keep renewing because the numbers keep getting better.
"Christian crafted targeted ads that not only spoke directly to our potential sponsors but also improved our lead quality and volume."
"Christian and the team were fantastic, extremely knowledgeable, communicative, and truly invested in our success. Their expertise and dedication made a real impact."
"Christian and Luke were fantastic throughout. They were knowledgeable, proactive and generous with their time."
"It's rare to come across a team that combines strategic thinking with such a strong grasp of the detail, and we're already seeing the benefits of their involvement."
"They put together a straightforward approach that has measurable results. Their reporting is on time and easy to follow. Any time I have a question or comment, they are readily available."
"After seeing the dedication they put into their work and the incredible results they deliver, we now consider them a long-term partner."
How we typically work with a new client. Most of the build happens in the first week; the optimisation never stops.
Christian founded Prime Digital fourteen years ago with a straightforward idea: service businesses deserve the same quality of marketing strategy that larger companies enjoy as standard.
Christian built Prime around a small team of senior specialists. He still leads the strategy and sets the standard every account runs to, but day-to-day, your account is handled by experienced people who've spent years doing this. Never juniors inheriting your campaigns after the kick-off call, never account managers who can't answer your questions.
The team's background spans more than 250 businesses across trades, professional services, IT and e-commerce. That breadth is deliberate. Patterns repeat across industries, so we've usually already solved a version of the problem you're facing.
Book a call with the teamWe keep our client list deliberately small so every account gets senior attention. If we're not the right fit, we'll say so on the first call and point you somewhere that is.
Before we build anything, we research your market, competitors, and ideal customers in detail. We build personas grounded in evidence rather than guesswork. Clients consistently tell us this is the moment they realised we were different. We can describe their customer better than they expected.
We work on a rolling monthly basis. We usually suggest giving it around three months so campaigns have time to produce meaningful data, but there's no minimum, and you're free to leave whenever you like. Clients stay because the work holds up.
We'll tell you. During discovery, if we don't think paid advertising is the right channel for your business right now, we'll say so and explain why. We'd rather turn away work than take money for something we don't believe will deliver.
Usually it comes down to how it was run, not whether it can work. Most campaigns underperform for the same reasons: targeting that's too broad, no conversion tracking, landing pages that were never built to convert, and no ongoing optimisation. We build all of that properly from the start, and we're happy to show you where things went wrong before.
Most accounts show meaningful improvements within the first month as we clean up waste and restructure campaigns. The real compounding effect comes over three months as we gather data, test and optimise. We're transparent about timelines because managing expectations honestly is part of doing this well.
We'll review your current situation, look at your website and ads, and give you an honest assessment of what's possible. No obligation, no pressure, no sales pitch.